Concept? Out ofChatGPT.
Visuals? Out ofMidjourney.
Deck? On time, tight, convincing.

But when was the last time you heard someone say: “Is this true? What are we missing?”

Because this is what I see happening everywhere:
The prompt is the new brainstorm.
The output is the new idea.

And slowly but surely, the work is shifting.

• From thinking to promoting.
• From choosing to clicking.
• From creating to curating.
  

AI helps you work faster.
But without sharpness, without a doubt,
you lose what makes you valuable.

That's why you need to act now.
before your team just executes.
And forgetting is what it feels like to really make something.

AI isn't the problem.
Your relationship with it, yes.

In a world where everyone works with the same tools, the difference is not in technology — but in use.
Not what you bet, but how you use it.

Rick Rubin works without a screen and mixing console.
Often lying on a couch, with his eyes closed.
He is famous for one thing: feeling what works.

He had Johnny Cash admitted to an empty wooden church.
He put the Red Hot Chili Peppers in an abandoned mansion. Everything to make room for intuition.

Rick says:

“I don't know why something works. All I know is whether I get goosebumps or not.”

That's exactly what you lose when you go blind to AI.

• AI feels nothing.
• AI knows nothing.
• AI gambles with, with conviction.

Ben Affleck said it aptly in an interview about creativity and AI:

“Craftsmanship is knowing how to work. Art is knowing when to stop.”

And that's exactly what AI can't do:
stop at the right time.

Knowing when it's good.
If you don't make another version.

That requires taste.
About feeling.
To dare to make choices — don't vary endlessly.

You are the instrument.
And when you stop feeling, everything becomes smooth.
Generic.
Replaceable.
‍

What research shows

A large-scale study of Carnegie Mellon and Microsoft (2025) show something unsettling:
The more professionals trust AI, the less critical they think.

Not because they are stupid. Not because they are lazy.
But because it sounds so logical. Feels so fluid.

And that is dangerous. Because that's where it sneaks in.
A silent erosion of the most important ability in a creative team: sharpness.

Ask yourself:

• When was the last time someone in your team asked the question, “What are we missing here?”
• Not what's right but what's missing?

The problem isn't bad AI.

The problem is how easily we stop really watching. With listening. With feeling.
And in doing so, we — unconsciously — are sidelining our team's distinctive character.

That's how you keep it sharp,
without returning to pre-AI.

🧠 1. Reintroduce doubt as a team culture
Ask the question: What would AI miss here?
Have your team actively look for blind spots, bias, and missed perspectives.

💡 2. Only use AI after human thought
Think first, then generate.
Not because people are better — but because people know what matters.

⚡ 3. Make models collide
Give the same prompt to ChatGPT, Claude, and Gemini.
The differences are often more relevant than the similarities.

✍️ 4. Make handwork sacred again
Choose one part per project that you do manually: write a payoff, create a storyboard, come up with an event title. Not because it's faster. But because it sharpens you.

Intuition isn't a luxury.
It's your advantage.

AI helps you faster. But speed without feeling is noise.

Dare to make room for doubt.

For slow questions.
For things that rub.
For goosebumps.

Because that's where your real value lies.

Your team is up and running.
Everything is right.
And that is exactly the problem.